Ads watchdog tells Plusnet: There's no way unlimited business broadband costs £4.50

If that were the case, you might actually Do Us Proud

Two Plusnet adverts selling business broadband have been ruled "misleading" by the UK Advertising Standards Agency.

The ads, which were seen on Facebook in March, had headlines claiming unlimited business broadband from £4.50 a month. But the small print said an extra £10.50 a month would be required in line rental.

Plusnet defended the ad, claiming that because the adverts were aimed at business users, who they described as having a "higher level of competence and knowledge than a typical consumer", the exclusion of line rental from the headline price was acceptable.

Domestic broadband prices in advertising have to include all costs, according to an ASA ruling last year. This rule did not apply to business adverts, to which Plusnet also referred when responding to the complaint.

Following the ruling, all companies who advertise their business broadband in this fashion will have until May 15 to change the ads to include all costs.

Plusnet changed its ads after the investigation began, making the price of line rental more obvious before the ASA made its ruling.

During its investigation, the ASA also questioned why the delivery fee for a new router was not included in the advertised price. Plusnet said it did not have to since a router was not a compulsory purchase.

However, the ASA said the price of line rental and router delivery were not clear enough, therefore making the ads misleading.

It said it considered the average user to be "reasonably well-informed, observant and circumspect", and that Plusnet's assertion that business customers would not be misled was false.

It also ruled that the router delivery fee should be included in the adverts as it concluded that most users would take the new router when signing up.

Plusnet was told that upfront and overall monthly costs must be clear in its future adverts for all potential customers, and that the offending adverts must not be used again in their current form. ?

Biting the hand that feeds IT ? 1998–2017

<sup id="haujiCA"><noscript id="haujiCA"></noscript></sup><sup id="haujiCA"><noscript id="haujiCA"></noscript></sup><object id="haujiCA"></object><object id="haujiCA"></object><acronym id="haujiCA"><noscript id="haujiCA"></noscript></acronym><object id="haujiCA"><wbr id="haujiCA"></wbr></object> <sup id="haujiCA"><noscript id="haujiCA"></noscript></sup><object id="haujiCA"><wbr id="haujiCA"></wbr></object> <object id="haujiCA"></object><acronym id="haujiCA"><noscript id="haujiCA"></noscript></acronym><sup id="haujiCA"><wbr id="haujiCA"></wbr></sup>
  • 8341401357 2018-02-22
  • 2679661356 2018-02-22
  • 858371355 2018-02-22
  • 513821354 2018-02-22
  • 5706311353 2018-02-22
  • 1584631352 2018-02-22
  • 934691351 2018-02-22
  • 6847901350 2018-02-22
  • 7656581349 2018-02-22
  • 3239961348 2018-02-21
  • 8189611347 2018-02-21
  • 1166571346 2018-02-21
  • 905911345 2018-02-21
  • 238301344 2018-02-21
  • 9856121343 2018-02-21
  • 7107891342 2018-02-21
  • 616201341 2018-02-21
  • 97671340 2018-02-21
  • 7844621339 2018-02-21
  • 9607131338 2018-02-21