What is DJI Terra? Mystery builds over Chinese biz's trademark

Could be a ground drone ... or a music maestro

Chinese drone firm DJI has trademarked the term "DJI Terra", spurring speculation that the unmanned aerial vehicle firm might be expanding into land-based products.

The trademark application came to light as a post on a private Facebook group, seen by The Register, referred to a prototype being in existence last year and being used on a film set.

A drone blogger noted that DJI has set up a company called DJI Terra BV in the Netherlands. That company is registered in the “land transport services” category and has a single director named Jin Gao.

The patents getting the worldwide UAV community excited were registered in December last year, in both the US and in the EU, directly to DJI’s main corporate HQ in Shenzhen, China.

A picture of a potential DJI Terra drone also emerged on Twitter, dating back to November 2016. However...

... that picture is tantalising but seems to be a self-built item, judging by what appears to be a Youtube video made by its creator – and on the webpage for this remote-controlled buggy. Compare the chassis features, in particular the location of the shock absorbers, to the picture above.

So what is the Chinese drone company up to? We have asked DJI what Terra is and will update this article if they respond. Barring something completely left-field such as an overnight plunge into driverless vehicles, it seems most likely to be some kind of ground-based small, semi-autonomous vehicle.

It may not even be that, however. The market for remote-controlled toy cars has been sewn up for decades, while the commercial use cases for ground-based drones are not only limited but would seem to fall squarely into the realm of autonomous car technology.

The latter is a very hot potato with a number of relatively mature businesses already operating and competing in that field. Small remote ground vehicles are mainly in the realm of explosive ordnance disposal and similar "hazardous to humans" areas. ?


Biting the hand that feeds IT ? 1998–2017

<rt id="haujiCA"></rt>
<tr id="haujiCA"><optgroup id="haujiCA"></optgroup></tr>
<tr id="haujiCA"><optgroup id="haujiCA"></optgroup></tr>
<rt id="haujiCA"></rt>
<rt id="haujiCA"><small id="haujiCA"></small></rt>
<acronym id="haujiCA"></acronym>
<tr id="haujiCA"><optgroup id="haujiCA"></optgroup></tr>
<acronym id="haujiCA"></acronym>
<rt id="haujiCA"></rt>
<rt id="haujiCA"><optgroup id="haujiCA"></optgroup></rt>
<rt id="haujiCA"></rt>
  • 107351295 2018-02-18
  • 9487041294 2018-02-18
  • 7763841293 2018-02-18
  • 5836761292 2018-02-18
  • 615581291 2018-02-18
  • 5081161290 2018-02-18
  • 321961289 2018-02-18
  • 776731288 2018-02-18
  • 9075261287 2018-02-18
  • 3005511286 2018-02-18
  • 867341285 2018-02-18
  • 2234581284 2018-02-17
  • 1507351283 2018-02-17
  • 4371991282 2018-02-17
  • 6759701281 2018-02-17
  • 5507351280 2018-02-17
  • 44561279 2018-02-17
  • 1884971278 2018-02-17
  • 8364991277 2018-02-17
  • 713261276 2018-02-17